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To measure is to know. The free analysis program from Google is indispensable.
With Google Analytics you can measure questions such as the following:
How long do the visitors on my site stay on a specific page?
What is the bounce rate, the percentage of people that immediately leave my page?
Which search words cause a lot of traffic?
Which advertisement campaigns make the most profit?
From which countries / places do most of the visitors originate from?
How much do I actually gain from social media?